So you want to print some promotional material for your company or just want to create some flyers for your new garage band, where would you go? Most people might want to save a few bucks and head to the local printer with a simple printing machine a few notches above the ones found in most homes. It may seem like an economical option, but is actually hurting your business. Wondering if you should spend the extra to go to a professional printing service? We tell you why you shouldn’t even think twice about it!
Think about it, if your local mart distributes cheaply printed flyers and the new big hypermarket in town distributes professionally printed flyers, most people would go to the new hypermarket, even if the local mart has better prices. It’s quite simple, most people would prefer to go to a place just because of good advertising.
Benefits of Printing Services
There’s countless examples of restaurants that serve great food but don’t run well because they don’t advertise a lot, and then there’s restaurants that serve average food but have a booming business just because they spend a lot on advertising. It’s the same principle here, the better impression you make, the more business you’ll get. Here’s the benefits of using professional printing services instead of your local copy shop:
Better Paper Quality: When you’re printing a business card or a brochure, you can’t just do with regular paper, you need to pick an appropriate type of paper only available with professional printers. In fact, they’ll have a whole range of papers you can pick from, so even on a budget, you should be able to find something you like.
Better Print Quality: Most local copy shops don’t have great equipment. A simple office machine is probably doing all the work, and you can’t expect great print quality from it. Professional printers have specialized equipment for different types of prints, so everything feels premium.
Printing Options: Speaking of types of prints, professional printing services can print pretty much anything you want. There’s only so much you can do on an a sheet, so when you’re looking for custom bookmarks, banners, flyers or anything else, you have to go to a professional printer.
Accurate Reproductions: Your local copy shop’s run of the mill printing equipment is not equipped with the ability to tweak print output as extensively as professional printing equipment, so there’s a very high chance of ending up with prints that look nothing like the design on the computer. Color reproduction varies from printer to printer, and if you want precision, you have to stick to a professional printing service.
Addons: Sometimes, just the prints won’t do. You’ll need a little more than simple papers. This is where professional printing services come in. There’s options for lamination, surface textures, frames, wraps and so much more, so you can customize marketing material for whatever your need.