Banner signs are perhaps one of the most important marketing
tools available to any business owner. It’s basically the equivalent of someone
nudging you and saying “Check THAT out”, drawing your attention to a brand or
promotion. Banners are an essential part of any marketer’s repertoire simply
because you want to get noticed, and almost nothing gets you noticed more than
a huge, colorful sign with your brand on it. Still skeptical about putting up a
banner? We tell you why you should consider putting up a banner before doing
Showcase Your Brand: As a brand, you are probably looking to promote some sort of an image. For example, as an electronics brand, you probably want to go for reliable and advanced; as a restaurant, you probably want to go for affordable and homely. There’s always something you want to tell your customers to get them to connect with you, and banners are the best way to do it. The design, fonts, content and pictures can say a lot within a matter of seconds, and if done right, your potential customers will immediately understand that you can provide what they’re looking for.
Mobile Advertising: For businesses on the go, or businesses that work on ground, banners can be a great way to announce that you’re taking up a project. That way, potential customers can keep an eye on your work and see whether you’re worth the investment. For example, as an exterior decorator, your work is always visible, and placing a banner there can guarantee your brand is advertised.
Special Offers: Special occasions are usually accompanied by special offers at retailers, food joints and more, and during this peak business period, you can show off your offerings using banners. Is your nearby competitor offering a 50” LED TV for 299$ while you offer the same for 249$? Just put that information on a catchy banner and watch as customers flock to your store over theirs.
Offer Solutions: A great way to advertise your brand is by offering solutions to commonly faced problems or providing a service at the right time. Banners grab attention very quickly, and if placed right, you can increase your brand value tenfold. For example, offer free glasses of drinking water at a local marathon and place your logo on the banner. Just two simple things together can create un-paralleled buzz.
Big Brand and Big Branding: Most people tend to trust brands that are well known, or seem to be advertised everywhere. Even if the brand isn’t really that well known, a properly designed and widespread marketing campaign can make people think that the brand is bigger than its competitors. As part of this strategy, banners help people subconsciously register your brand name because of how big and impressive banners are meant to look.