Flyers, also sometimes known as pamphlets, are effective and low cost paper advertisement used for
mass marketing and communication. It's one of the oldest forms of mass marketing in the world, and
have been around since the 1940's. The interesting part is that flyers have been used for everything
from recruitment to advertising to propaganda, and regardless of the purpose, flyers still remain one of
the most cost effective marketing tools simply because of how adaptable they are. So if you're planning
on using flyers, read on to know what you need to keep in mind!
The great part about flyers is that you can use them for multiple purposes, keeping costs to a minimum.
Even the same flyer slightly tweaked can be used in an event entirely different from what it was meant
for. For example, you can use flyers as:
- A follow up for an on-ground marketing strategy (Concerts, events and more)
- A leave behind for door-to-door cold calls
- An offer of services to entice customers into availing services or products similar
- An attachment to provided products or services (Accompanying home deliveries)
- Advertisements to be either pasted on walls or distributed by partners/associates
The list goes on and on, and the more creative you get, the more purposes you can serve with one
simple piece of promotional material. There's no denying the fact that simply having something tangible
and physical in your hand will create a bigger impression that a billboard or video displayed publically, so
here's our tips to get the most out of a flyer!
Proper Sizing: Make sure that your flyer isn't too big or too small. If it's big enough to be
cumbersome, then most people will choose not to take one, or just discard it without having a
look. Similarly, a really small flyer will also just seem like it doesn't have any valuable
information, your audience will think it's an afterthought.
The Right Design: Sure, your flyer has to be colorful and eye catching enough to grab attention,
but don't go over the top. You have to remember that grabbing attention is just one part, the
content should be easily visible.
Content Is King: This goes without saying, but once you have someone looking at your flyer,
they have to be hooked. Cleverly written content with attractive pictures and art should be used
to convey your message.
Follow-up and Contacts: It's always a good idea to end the flyer with an offer or next steps, at
least contact details so that even if a viewer seems interested, he or she shouldn't feel like it's
too much work to check out what the flyer is advertising. Contact details and special discounts
Be Concise: Flyers are meant to convey a lot of information in a short amount of time, so it may
not always be possible to include every single detail about your company. Make sure that you
include the important stuff and just enough information so as not to overwhelm the viewer.