Business cards may just be small pieces of paper, but they can actually make or break your impression. A
great business card can immediately draw attention and has the ability to pretty much represent what
your company stands for in a matter of seconds, if done right. Everything has to be in moderation
though, a funky design will definitely catch the attention of the viewer, but won't make sense if you're a
business consulting company, it just doesn't match the tone. Another very important part to keep in
mind is the business card size. There's a widely known and de facto standard around the world, but you
can actually find a lot of different sizes depending on the shape.
Back in the day there was just one rectangular shaped card that everyone seemed to use. With the
sudden spurt in startups and entrepreneurs looking to make an impression, there's also an increase in
the popularity of nonstandard business cards. Additional design and printing costs aside, they're a good
bet if you're looking to project yourself as unique entity, as long as it fits in with you and your company’s
The worldwide accepted standard size for business cards is 3.5 x 2 inches, a rectangular shaped card
that should be able to fit into wallets everywhere. Accepted worldwide because of its similarity to
important documents like a driver's license, you really can't go wrong picking this size for your business
card. However, if you're looking for something with a little more pizzazz, there are differently shaped
cards you can go for. Here are widely used international standard sizes for differently cards:
- Standard Rectangular Business Card-USA – 3.5 x 2 inches (89 x 51 mm)
- Square Business Card – 2.25 x 2.25 inches (57 x 57 mm)
- Folded Business Card – 3.25 x 2 inches (83 x 51 mm)
- Micro Business Card – 1 x 3 inches (25 x 76 mm)
- A8 Business Card – 2.913 x 2.047 inches (74 x 52 mm)
- Japanese 'Meishi' – 3.582 x 2.165 inches (91 x 55 mm)
Now, it's entirely up to you to keep either sharp or rounded corners according to the design, but sharp
corners are considered more professional, and are also cheaper to print.
After you've decided on the size of your business card, we'd highly recommend you pay attention to
another very important element, the paper and print quality. Bad paper and print quality on standard
sized business cards is repelling in itself, but nothing looks worse than an oddly shaped card with
horrible print quality. It just looks like you're trying too hard to stand out, and ends up being tacky.
Make sure to invest in high quality paper and printing, so that along with looking good, your card even
feels premium. In the fast moving contemporary world, the first impression can be the last, so make
sure yours is a good one with a well-designed and high quality business card!